"The integrationist is our worst enemy"

LULAC and G.I Forum leaders found widespread support for their racial ideas. One vocal supporter, who engaged in his own form of racism and white supremacy, was Pedro Ochoa of Dallas. Ochoa, an auto parts salesman who wrote under the pseudonym Pedro el Gringo, published the widely read Dallas Americano...

His viewpoint provides insight into the working-class Mexican American political and racial thought. Like some other Mexican leaders, he vehemently opposed any form of unity with blacks and actively promoted whiteness. 

Pedro Ochoa vocalized a racism that reflected the dominant views of southern society. He frequently peppered his columns with racial slurs: "niggerianos", "niggerifos," "niggerote," or simply "nigger." He also called those wishing black/Mexican unity "pro-negreras" and claimed that "integration is solely for the aggrandizement of the black race." 

Similarly, Ochoa believed that integration would lead to the loss of Mexican American business. "The integrationist is our worst enemy," he wrote, "and they intend to implant integration by force." He referred to integrationists as "brota la paga" or a plague and reminded his readers that "all people who speak Spanish are classified as white people."

Fighting Their Own Battles: Mexican Americans, African Americans, and the Struggle For Civil Rights in TexasBrian Behnken - University Of North Carolina Press - 2011

"We are not minorities"

Not so long ago, Hispanics, particularly Mexicans and Cubans, resisted the label of "minority". In a black-and-white America, Hispanics tended toward white, or at least tended to keep their distance from black. I remember my young Mexican mother saying to her children, in Spanish, "We are not minorities,"... 

One day, in the 1960s, the success of the Negro Civil Rights movement encouraged Hispanics to insist on the coveted black analogy, and thus claim the spoils of affirmative action.

Rodriguez, Richard. Brown: the Last Discovery of America. Penguin Books, 2003.