Pedro R. Ochoa, owner of Ochoa Auto Parts and Publisher of the weekly six-page paper Dallas Americano, was a staunch White supremacist during the 1950s and printed headlines such as "conserva su raza blanca" (preserve your White race) and "segregacion es libertad" (segregation is liberty). Ochoa's whiteness embodied extremes of nativism and White supremacy...
He regarded Mexican Americans who joined African Americans in the struggle for civil rights as race traitors and encouraged his readers to join the "Spanish Organization of White People."...
Ochoa wrote: "...the NAACP, chamber of commerce and other nigger groups ["agrupaciones niggerianas"] have consistently promoted integration to raise the equality, intelligence, and superiority of the black race".
Ochoa strongly believed that every improvement in the lives of Black Americans came at the expense of Latino Americans and that only by keeping blacks down could White Mexicans raise themselves up.
Reflexiones 1997: New Directions in Mexican American Studies Neil Foley - The University Of Texas, The Center For Mexican American Studies - 1998
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